How to promote the brand in TikTok? Five suggestions worth seeing

According to the Influencer Marketing Hub, TikTok has 500 million users worldwide, making it one of the top downloaded apps on Apple devices.
Therefore, if used properly, TikTok can bring you a large audience.
Of course, not all types of enterprises are suitable for TikTok, and you can determine whether it is suitable for you through the following methods.
1.
Research Platform Before joining TikTok, you need to study the platform first.
To avoid TikTok users not being interested in your business, resulting in poor marketing results, you need to first study the platform.
You need to study what types of content are popular on TikTok and how to interact with users on the platform, so that your business can naturally integrate into TikTok's platform culture.
The TikTok platform is full of interesting and eye-catching content.
If you look at TikTok's popular pages, you will find that they are full of various types of videos.
TikTok is not a dedicated marketing platform.
According to the GlobalWebIndex, TikTok's user base is mainly young people aged 16 to 24.
Therefore, if you want to succeed on the platform, you need to mobilize ideas and establish relationships with them.
2.
Creating Interesting Content After learning about the TikTok platform, it's time to create your own content.
Creating your own content is one of the low-cost and relatively simple ways to promote business on TikTok.
In addition, one of the benefits of TikTok is that you don't need to create professional videos, you just need to use your phone to complete the shooting.
Although wacky videos are popular on TikTok, if this is not in line with your corporate style, it is recommended that you do not create videos that are too wacky.
Simplifying things, rather than trying to create heat, may be better for a simple video that demonstrates the product.
3.
Another way to promote business development on TikTok is to initiate a theme tag challenge.
The theme tag challenge is designed to encourage TikTok users to add your brand theme tag to content when creating it.
For example, many clothing brands will launch label challenges to encourage TikTok users to use labels created by brands such as # InMyDenim when publishing their branded jeans.
An interesting theme tag challenge can not only promote your business development, but also promote brand interaction and engagement with users.
4.
Collaborate with TikTok's online celebrity and you can also collaborate with TikTok to expand your influence on your brand platform.
Gen Z usually doesn't like traditional advertising types, so partnering with TikTok's online celebrity can help you establish deeper connections with this generation of users.
For example, a US brand once collaborated with online celebrity to hold a paid marketing event using the # ChipotleLidFlip tag, resulting in over 100000 tag usage and 230 million viewing views.
If you want to achieve good results from TikTok's online celebrity marketing